Argument - the Aeneid was a pro-Augustan work which can be seen Essay

Contention - the Aeneid was a master Augustan work which can be seen through the subjects, contentions, and explicit scenes of the Aeneid - Essay Example Relationship with Augustus The relationship with Augustus in crafted by â€Å"The Aeneid† are first observed through the immediate statements that portray the political scene of the time and how Augustus was intended to be an amazing pioneer. Virgil expresses this by partner Augustus with the line of Caesar while demonstrating how this consequently prompts him being a magnified pioneer. He states â€Å"Caesar himself, lifted up in his line;/Augustus promis’d oft, and since a long time ago predicted,/Sent to the domain that Saturn rul’d of old;/Born to reestablish a superior period of gold, Africa and India will his pow’r comply;/He will expand his proliferated influence/Beyond the sun oriented year, without the brilliant way† (Virgil, 192). The immediate reference in this statement shows Augustus as the guaranteed pioneer, for Greece, yet in addition as appointed with the time, planets and arrangement of the stars. This makes a conviction framework from the immediate reference to the pioneer, demonstrating him as a characteristic chief that was intended to administer over different nations and to get one of the most impressive and powerful people of the time. Activities all through the Aeneid The immediate reference called attention to with â€Å"The Aeneid† is trailed by explicit activities and circumstances that show the equivalent political purposeful publicity. The initial six books of the excursion are composed as a piece of the Underworld in which all men are in. The horrible state is one which gets representative of how life has been to this point in the antiquated city. In book 6, there is a particular move that prompts the conviction that the circumstance will be survived. The activities which trail the excursion lead to the Trojan War and the triumph of the land. The start of this is when Aeneas is given the brilliant branch and is advised to leave the black market. The promulgation depends on Aeneas driving t he city out of a condition of hellfire and into a feeling of nurturing and a conclusion to human anguish. The references of these activities all through the plot line are known to relate legitimately to the festival of the new political administration of the time just as the oust of the old government and the longing to have Augustus in capacity to conquer the darker periods of the city (Minson, 48). There are a few minutes which point to the joy of the city and what can be after changes happen. Increasingly significant, the creator focuses to the goals of triumph which he accepts are generally imperative to the getting of Augustus as a pioneer. The fundamental affiliation is with the Trojan War and how this prompted the legitimate spot of the city referenced. Virgil alludes to this with the past state and how the time was better a direct result of the triumph and the adjustments in authority which happened. He states â€Å"Relate what Latium was; her old lords! /Declare the past a nd situation, When first the Trojan armada Ausonia looked for,/And how the opponents lov’d, and how they battled. /These are my topic, and how the war started/And how finished up by the exceptional man† (Virgil, 198). The relating of the Trojan war at that point prompts an understanding this was driven first by government officials and was trailed by the individuals who moved by the methodologies wanted by the land. The purposeful publicity of the war at that point prompts one referencing the Augustan administration while demonstrating this was the primary motivation behind why the triumph happened among the land. Topics of Politics The activities which

Marketing Management Market of Singapore

Question: Examine about the Marketing Management for the Market of Singapore. Answer: Presentation The BreadTalk Group Limited is a Singapore based pastry kitchen organization that was set up in 2000. This organization is well known for the scope of assortment of cakes and breads they sell in the market of Singapore. The organization has chosen to extend the market and increment the scope of clients. In this task, the showcasing systems that are required for BreadTalk so as to extend their business at the universal level are talked about in subtleties. At present, the market portion of BreadTalk is constrained to Singapore and in the southern area of Asia. Thus, so as to build up as a worldwide brand, it is fundamental for the organization to reinforce their market in the South East Asian locale. They have to utilize the solid notoriety they have in the Asian area that can assist them with increasing the brand mindfulness in the universal market. Market division and target advertise are the most significant methodology apparatuses for a business association (Wedel and Kamakura 2012). These can assist them with dividing the market dependent on the customer decision and qualities of a specific market. The superb nature of pastry shop results of BreadTalk can is best for the class of individuals, who like to have great involvement in food. With the assistance of moving slogan like Bread can speak with you and Breads that can motivate the client to think distinctively it is conceivable to pull in the shoppers, who are enthusiastic about food. Additionally, with the assistance of circumstance examination, it is conceivable to utilize the open doors that exist in the buyer advertise or a locale. With the help of the showcasing blend apparatuses, it is workable for BreadTalk to make procedures for the basic parameters or efficient item, spot, cost and advancement. The items for BreadTalk incorporates creative pastry shop and the cost of these items are typically kept on the higher side with the goal that it is conceivable to keep up the top notch quality. The organization has about 1000 outlets in the Asian area and so as to ascend at global level they have to open stores outside the Asian nations. They can utilize the system of Bread Showroom so as to advance their items (Breadtalk.com 2016). The excellent quality and the wide scope of breads, baked goods, cakes and other mainstream pastry kitchen items that are sold by BreadTalk are the greatest quality that will assist the organization with retaining the current notoriety. With the assistance of progressive and imaginative promoting technique, the organization can increase huge upper hand over their adversaries bread kitchen organizations. The organization can likewise differentiate into ne w divisions with the assistance of imaginative pastry kitchen items. This will assist the organization with attracting the clients from the adversary organizations like Cheesefactory and Starbucks and consequently grow the market fragment. They can likewise utilize the open doors that exist in the nations outside the Asian locale. Consequently, the BreadTalk can build up their notoriety for being a worldwide pastry shop brand with the assistance of fitting advertising apparatuses. Reference Breadtalk.com. (2016). BreadTalk Group - Our Strategy. [online] Available at: https://www.breadtalk.com/en/procedure [Accessed 30 Sep. 2016]. Wedel, M. what's more, Kamakura, W.A., 2012.Market division: Conceptual and methodological foundations(Vol. 8). Springer Science Business Media.

Music Industry Michael Jackson and 50 Cent Careers

A View That Could Change the World The general reason for instruction is to widen students’ information and comprehension of the material examined and furthermore their points of view and perspectives. Instruction ought to never end, yet ought to be a continuous procedure wherein it is based upon by including new data and new plans to past information and past encounters. Another fundamental piece of learning manages the students’ social turn of events. It is fundamental for understudies to figure out how to associate with their friends and grown-ups and furthermore how to act in a manner that is worthy and fitting to the â€Å"norm.† This joined with learning the material given makes an equation for accomplishment in today’s society. The explanation training is so significant is on the grounds that instruction acquires achievement today’s society. The more instruction, the more achievement, the better the activity. You must have some fundamental information on what ought to have been learned from the get-go in your instruction to land any sort of position. Another explanation instruction is significant is for your own thinking. You can take what you have figured out how to arrive at decisions about your very own convictions and you can utilize what you have figured out how to safeguard your convictions. One might say, information is power. A decent part of training is it is something that can be accomplished and can not be removed by anybody. As a future instructor, I intend to give my understudies balanced training. I intend to utilize distinctive instructing methods to transfer data such that will suit every understudy learning style. One of my objectives is to have a formatively suitable educational plan where my understudies can learn on their level. I don't figure anybody ought to be abandoned; educators should bend over backward to help... ...tential it is significant for them to be set in an ideal evnironment. Since the child’s condition assumes such a job they would say I concur with Maturationists in the significance of thinking about how nature will influence each student’s learning. In the wake of getting my degree in youth specialized curriculum I intend to instruct in the state funded educational system until I resign. Conceivably following a couple of long stretches of instructing I will return to class myself to get a bosses degree. From seeing in the government funded educational system I have seen a brief look at what it will resemble when I have my own study hall. In spite of the fact that I realize that instructing can be a ton of work it additionally accompanies numerous gifts and rewards. At the point when I gauge the advantages and disadvantages of encouraging I find that the great far exceeds the terrible and I anticipate showing the offspring of America.

Mastering the Why this College Essay

Mastering the â€Å"Why this College?† Essay After pouring their heart and soul into the Common App essay, students often run out of gas by the time they encounter any remaining supplemental essays. While supplemental essays may ask you anything from â€Å"What is something you can talk about endlessly?† (Tufts) to your thoughts on time travel (the University of Richmond), the most important question in this section will, in some form, ask you to explain why this school is the perfect postsecondary home for you. Quite often, we observe that the â€Å"Why Us?† essay, in whatever permutation, lulls students into spewing clichà ©s, empty hyperbolic proclamations, and other vapid, â€Å"let me just fill up this space† commentary.Don’t worry—the task before you may be challenging, but it’s hardly nuclear physics. Everything you need to know to write a winning â€Å"Why Us† Essay can be reduced to seven fairly straightforward tips. The list below begins by highlighting a series of imp ortant â€Å"don’ts† and ends with the â€Å"do’s† that are essential for success. Follow all seven tips with fidelity and we guarantee that your essay will sparkle.1. Avoid empty superlativesImagine an admissions officer, at the end of a long day’s work, getting ready to digest his or her 37th â€Å"why this college?† answer of the day. Picking up your essay, the officer learns that you want to attend their school because it is â€Å"great† and â€Å"has a stellar reputation.† Yawns ensue.   After being reminded for the 37th time today of their school’s  U.S. News and World Report  ranking, they take another sip of coffee and move on to the next file.Heaping generic praise on your school is not going to sway anyone. If you’re going to shower a college with flattery, make it as specific and genuine as you possibly can. This requires research (more on this a moment).2. Don’t play â€Å"Why Us?† Mad Libs If you are applying to 8-10 schools, and will thus be composing 8-10 of these essays, your inclination to take shortcuts is completely understandable. Just make sure that these timesavers don’t turn into admissions-killers.Having a general structure for all of your essays is okay, but try to avoid playing the fill-in-the-blank game. There are two main reasons we advise this: 1) Your essay will feel generic and uninspired and 2) you are more prone to mistakenly reference the wrong school’s name, mascot, colors, etc.If, due to a time crunch, you end up playing a degree of college application Mad Libs, at least make sure you play it flawlessly. The last thing you want to do is tell the University of Florida that you’ve always been a huge Seminoles fan.3. Ditch the non-essential detailsOn your visit to Brown, you made sure to try the famous pumpkin pancakes at Louis Family Restaurant. Awesome! Hope you found them to be delicious but if you feel inclined to write about the experience, do so on Yelp, not as part of your â€Å"Why Us?† essay.Many essays contain the equivalent of, â€Å"I can picture myself strolling through Branford Courtyard (Yale)†¦Ã¢â‚¬  Specifics about why you want to attend a given school needs to be more meaningful than referencing campus landmarks and attractions.Other details that won’t set you apart include odes to features like the â€Å"scenic New England autumns,† the â€Å"heavenly weather† at UC-San Diego or the â€Å"roar of the crowd on Saturdays at Michigan Stadium.†Ã‚   While there is nothing inherently wrong or off-putting about referencing restaurants, campus landmarks, weather, or sports, they ultimately take up valuable word-count real estate without doing anything to differentiate you from the pack.4. The goal is not samenessThe best recipe for creating something unoriginal is beginning from a place of fear. It’s easy to play it super-safe and get su cked-into the clichà ©s and tropes of the â€Å"Why Us?† essay. In the end you may produce a competent essay, but at a school with a single-digit admit rate, just about everyone will have produced something competent. To gain an admissions edge, you need to transcend competent blandness.It all boils down to introductory game theory. In a competitive environment with more losers than winners (think of Stanford’s 5% or Columbia’s 7% admission rates), blending in with the pack isn’t going to add value to your candidacy. At least 95% of your equally brilliant peers applying to highly competitive institutions will produce essays that lack an obvious flaw, but that isn’t the objective of an applicant wishing to distinguish him or herself.To be clear, we would never advocate being different just for the sake of it—writing your essay in Dothraki, painting your response in watercolor, or writing something intentionally controversial. Your job is to be different in an organic and sincere way. So, how does one do that? We’re going to start answering that question right now†¦5. Show that you did your homework Let’s amend our uninspired example from our first tip: University X is â€Å"great† because Professor Anderson’s research on the human genome inspired you to study biology and you are impressed by the â€Å"stellar reputation† of their one-of-kind undergraduate research initiatives. You go on to lavish praise on their state-of-the-art laboratories that were completely revamped in 2016, with further renovations scheduled for 2019. In expressing your individual passion for biology, you paint a picture (not in watercolor) of how attending University X would tie-in to your academic and career aims.Now, you have gotten the admission officer’s attention. Remember, admissions officers want to see that you have done serious homework on their institution indicative of students who, if ad mitted, is likely to actually enroll (the whole â€Å"demonstrated interest† thing).So, where does one find this type of substantive information?   We recommend utilizing the top college guidebooks, a real-life or virtual tour of campus, a chat with a university rep, or some good old-fashioned Googling to gather what you need.6. Say more about your passions In addition to highlighting elements of a school that appeal to you, this essay also provides a venue to further explain what makes you tick and why this particular college is the ideal milieu in which to cultivate your unique passions. What clubs, activities, or study abroad locales appeal to you? Are there unique degree programs or undergraduate research opportunities that will enhance your learning experience? Is there something different about the school’s philosophy, commitment to undergraduate education, required coursework, or foundational courses?If you can’t come up with a sincere answer to any of these questions, you might want to rethink why a given school is even on your college list in the first place.7. Focus on the match In order to accomplish your goal of penning a superior â€Å"Why Us?† essay, you’ll need to merge our previous two tips—showing that you did your homework and saying more about your passions. A stand-out essay seamlessly and incisively connects the opportunities that the school offers to your unique interest and talents. Here’s an example:You did your homework and know that Reed College offers a rigorous environment for intellectually serious, self-directed students. Instead of letter grades, students receive qualitative evaluations from their professors. All courses are taught by professors, never TAs, and research opportunities for undergraduates abound. It’s little surprise that an insanely high number of Reed graduates go on to earn PhDs in their respective fields.Now that you’ve done strong research and ext racted some key facts as well as the ethos of the school, it’s time to show why you belong there. You value substantive and constructive feedback over chasing A’s. You plan on getting a graduate degree and want to immerse yourself in research throughout your undergraduate years. You are craving direct contact with faculty. You spent your high school years independently pursuing an area of passion—creating your own reading list, seeking out adult mentors, etc.Whether you’re interested in Reed College or one of the other 3,000 four year colleges and universities in the United States, your mission is to hone in on why that school is a great fit for you, and then, why you are a great fit for it. If, after reviewing your composition, you can check both of those boxes, and you’ve avoided the common pitfalls highlighted previously, then you can rest assured that you have mastered the â€Å"Why Us?† essay.

The Development of the Science of ‘Race’ Essay - 1072 Words

The purpose of this chapter is to discuss the implications of the thematic analysis of the subject field. It connects the themes of the interviews with the literature on racial stereotypes and it’s impact on individuals and the sport they participate in. The development of the science of ‘race’ is regarded within the main literatures to have emerged during the late eighteenth and nineteenth century (Gouldburg, 1990). People where trying to explain human differences and development, which gave way for a verity of racial classifications and racial stereotypes (Gouldburg, 1990), Gouldburg (1990: 266) states ‘this transformed into a pseudo- biological property of communal life’, as race became linked with traits and reflections of identity†¦show more content†¦It is clear to see from the interviews that this notion of ‘black superiority’ when it comes to sport, is engrained into society, an example of this comes from P6 when asked ‘what is the dominant race within your sport?’ replied ‘every sport is dominated by black people’. Many of the interviewees from both sports state, that when you are younger you do not notice the colour of peoples skin. From this it can b e said as you mature through society it is then that racial stereotyping is more apparent, hence racial stereotyping is a social construct (Gouldburg, 1990). This is not a modern phenomenon; people have been placing values on skin colour based on whom they have interacted with for hundreds of years, this dates as far back to the Tran- Atlantic slave trade in the 1500s (Jablonski, 2009). The normalising of racial stereotypes can lead to prejudice thoughts and actions. An example of this is P6 and P7 that play basketball state that white people are usually only good at the shooting roles within a team, P6 even went as far to say if a white person could not shoot then they would not be allowed on the team. The notion that ‘white’ people can only take on the less athletic but more tactical or skilful roles in the team are notShow MoreRelatedSputnik And The Space Race1598 Words   |  7 Pagesfirst ones into space. So this failure had pushed the US to work harder and led to the creation of NASA.The creation of NASA had lead to the start of the space race. Space race conflicts had lasted over the next 30 years until the Americans had finally claimed the victory in the space race. There were many different influences to the space race, yet the main influence was the tensions during the cold war. The cold war was still going on during this time, so as you can tell the tensions between us wereRead More Development of Anthropology as a Discipline in the United States1580 Words   |  7 PagesDevelopment of Anthropology as a Discipline in the United States I. Early History of Anthropology in the United States 1870-1900 â€Å"The roots of anthropology lie in the eye-witness accounts of travelers who have journeyed to lands on the margins of state-based societies and described their cultures and in the efforts of individuals who have analyzed the information collected. In the late 1960’s and early 1970’s, a number of anthropologists recognized that the practice of anthropology was intimatelyRead MoreThe Science Behind Race1185 Words   |  5 PagesComplicity: The Science Behind Race â€Å"And thus in the Land of the Color-line I saw, as it fell across my baby, the shadow of the Veil. Within the Veil was he born, said I; and there within shall he live, - a Negro and a Negro’s son. Holding in that little head- ah, bitterly! - the unbowed pride of a hunted race, clinging with that tiny dimpled hand – ah, wearily!- to a hope not hopeless but unhopeful, and seeing with those bright wondering eyes that peer into my soul a land whose freedom is toRead MoreRepresentation Of Class And Class Struggle1166 Words   |  5 PagesLater theorist like Hall and Chakrabarty assert traditional early social science premised on white patriarchal, male dominated European colonialism and ideology alone, does nott consider the important values of other cultures and the articulation of race in the historical development and Capitalism. Thus they assert that the past, and present practices and histories of other races, cultures’ and cultures practices thwart the to talizing attempt of the earlier theorist like Gramsci and Bourdieu. ChakrabartyRead MoreComplicity: How the North Promoted, Prolonged, and Profited from Slavery902 Words   |  4 Pagesconsidered the catalyst of the abolitionist movement in antebellum America and is often glorified in its struggle against slavery; however, a lesser-known installment of the Northern involvement during this era is one of its complicity in the development of a â€Å"science† of race that helped to rationalize and justify slavery and racism throughout America. The economic livelihood of the North was dependent on the fruits of slave labor and thus the North, albeit with some reluctance, inherently conceded to tolerateRead MoreEugenics, The Progressive Development Of The Idea1622 Words   |  7 Pages-genos for â€Å"birth† is defined as the science which deals with all influences that improve the inborn qualities of a race. The idea began to arise in the eighteenth century with the theo ries of evolution and the discussions of race, which gave an opportunity for some to consider and judge that certain traits and features were better and more appealing than others. In this analysis, we will be focusing on the beginning of eugenics, the progressive development of the idea until it’s apogee in the twentiethRead MoreAdditionally, In His Book â€Å"Distinction,† Bourdieu Discusses1321 Words   |  6 Pagesthat same class. Later theorist like Hall and Chakrabarty assert traditional early social science premised on white patriarchal, male dominated European colonialism and ideology alone, does not consider the important values of other cultures and the articulation of race in the historical development and Capitalism. Thus they assert that the past and present practices and histories of other races, cultures’ and religions practices thwart the totalizing attempt of the earlier theorist like GramsciRead MoreAnnotated Bibliography On Personalized Medicine875 Words   |  4 Pagesmedicine can lead to the development of great discoveries that could revolutionize the world. The research of personalized medicine is new and costly but that is not the only setback this new science must face. Personalized medicine has also presented issues of race and gender that cannot be silenced until further research is conducted. It is clear that personalized medicine could provide great benefits for fighting i llness, but it can lead to issues of underrepresentation of race and concerns of genderRead More The Technological Revolution901 Words   |  4 PagesDue to continuous innovations, the American view of science and technology is constantly fluctuating. The ever-evolving image of science and technology in the United States is usually due to how the most recent developments in science and technology contribute, whether in a perceived positive of negative light. In times such as war, where technology essentially determines the outcome, the public’s perception of technology becomes essential, as well as the implementation of said technology. ManyRead MoreThe American Of The United States1559 Words   |  7 Pagescomes to race relations. From slavery, to Jim Crowe; from Chinese exclusion, to Japanese internment, the United States has a plethora of examples where the state failed to promote racial equality and harmony. There is no questioning that these are the facts of histor y, but there are many questions as to why and how these injustices occurred in a nation founded on the ideal that all men were created equal. The only way to unpack these questions is to examine and explore the notion of race itself

Justification of the Canadian Participation in the Boer...

Justification of the Canadian Participation in the Boer War The storm of war never comes alone, as it bring along extreme tragedy. â€Å"In 1899, the whole country was electrified when heard about the Imperial request from Britain.†[1] The Britain requested Canadians for help to defeat Boers in South Africa. This was the opportunity for Canada to demonstrate its importance in the British Empire and share in its military responsibilities but the â€Å"Canadian Prime Minister, Sir Wilfred Laurier, did not believe that Canada should be involved, but he faced growing agitation in English.†[2] Ultimately, the final decision, without any approval of Parliament[3] was to support the Imperial request. This was†¦show more content†¦For Britain, the discrimination of these British people was their major cause of the war. On 11 October, 1989 Boers declared war on Britain.[6] Britain now needed more soldiers. They asked Canadians for help as they were getting â€Å"free men† from Canada. French Canadian often said â€Å" The British had created this problem, and the commitment of Canadian troops to fight a â€Å"British† war would set a dangerous precedent.†[7] The lives of British soldier’s were avoided to be on line as they could choose to use up the â€Å"free men† that they could easily get from the reliable colonies. In fact, the Britain was using Canada just for their own good. Moreover, Canada certainly had no issues with the Boers that they needed to go to war. In the past, Canadians and Boers show no major conflicts. So, Canada definitely should not go to war against Boers. The soldiers were also slowly losing trust and faith on the British Empire as they were just following orders by Britain and losing their own reputation. In addition, Canadian government was forced against their will to participate in this South African war. They did not want to disturb the Britain-Canada relationships. All in all, CanadianShow MoreRelatedRemebering Vimy Essay2496 Words   |  10 Pagesdepictions of the â€Å"noble savage† or a red-clad, horse-riding Mountie patrolling the northern nation, Canadians have a knack for creating a mythical element to their past. Deconstructing national myths has become a burgeoning field of academic inquiry as evidenced by monographs such as Daniel Francis’ in his book National Dreams: Myth, Memory, and Canadian History. A central event in the Canadian consciousness, with much national sentiment attached to it, is that of Vimy Ridge. On April 9, 2007 overRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 Pages Agricultural and Pastoral Societies in Ancient and Classical History Jack Metzgar, Striking Steel: Solidarity Remembered Janis Appier, Policing Women: The Sexual Politics of Law Enforcement and the LAPD Allen Hunter, ed., Rethinking the Cold War Eric Foner, ed., The New American History. Revised and Expanded Edition E SSAYS ON _ T WENTIETH- C ENTURY H ISTORY Edited by Michael Adas for the American Historical Association TEMPLE UNIVERSITY PRESS PHILADELPHIA Temple

Trust General Public Accountancy Profession-Myassignmenthelp.Com

Question: Discuss About The Trust General Public Accountancy Profession? Answer: Introducation APES 110 Code of Ethics for Professional Accountant is issued by the Accounting Professional Ethical Standards Board Limited and is in effect from 1st July 2011. These codes and standards of ethics are issued to be followed by the professional accountants of Australia whether they are performing their professional services in Australia or outside the country. Code of ethics are the well-established standards of what is considered as ethically right or wrong in terms of obligations, benefits of the general public, truth and fairness etc. Accounting profession ethics is the application of moral principles in the accounting and auditing practices so as to act in the interest of all the stakeholders. The codes are to be followed in true sense by the accounting practitioners to avoid the disciplinary actions against them. The ethical compliance by the company is the key to gain the trust and confidence of the public. The distinguishing feature of the profession of accounting is that the accounting professionals has the statutory duty to act in public interest. In order to act in general public interest the members of accounting profession have to strictly adhere to the APES 110 code. Accounting information is the organised arrangement of the raw accounting data relating to the business operations of the company presented in the financial terms (George, Jones Harvey, 2014). The work of accountant the auditors has an important role for any organisation as the shareholders potential investors and the other stakeholders of the company put reliance on the financial reports of the company to a great extent to take informed decisions about the investments made or to be made in the concerned company (Duska, Duska Ragatz, 2011). Therefore, the accounting and auditing professionals are required to maintain a higher level transparency while performing financial reporting functions. Accountants are the one who prepare and present the financial statements of the company and auditors are the professionals who provide their opinion on the true and fair view of financial statements (Kaidonis, 2008) (Rossouw et al., 2010). APES 110 deals with the code of ethics accounting professionals are required to follow and the guidance there upon. All the professional accountants are mandatorily required to follow APES 110 while they are engaged in providing professional services (Accounting Professional and Ethical Standards Board (APESB), 2013). As the members while providing the services are required to satisfy the clients, at the same time they must also keep in mind their statutory obligations towards their profession. The codes of ethics prescribed under APES 110 requires a member from accountancy profession to follow the fundamental principles so as to act in public interest and to generate a greater degree of trust among them. These principle are explained in details as below: Integrity: They must maintain the transparency and remain honest in all their professional relationships. The members should be fair enough while dealing with the external parties such as their clients and employers. The professionals must not be associated with any reports, returns and other forms of communication between company and the outsiders which they believe to be false or misleading. Rather, they must try to communicate the matter of concern with those charged with the governance to make the corrections in the statements so as to avoid the falsification of reports. If the management or those charge with governance are not willing to make the required changes the professional accountants must make necessary actions to disassociate their name from the reports. Objectivity: The members must not allow the undue influence from any part of management to impact their professional obligations. They must remain unbiased whenever providing the professional services. The professional accountants must not, under any condition, compromise their professional judgements with the companys judgements (Fan, Woodbine Cheng, 2013). As their work can be relied upon only when there is an element of independence present in their services, they must not let their personal relationships with the management impair their independence and objectivity. Professional Competence: The professionals are supposed to apply the requisite amount of their knowledge, skills and due care while performing their duties. The code of ethics requires the professional accountants to be highly qualified and to possess the required degrees and certifications of the specified institutions. They must make possible efforts to ensure that the clients are given the competent services (Trung, 2015). Also, they must ensure that the professional services they are providing are not breaching the trust of the public in general. Confidentiality: The professional accountants must not disclose the confidential information in public which is acquired by them during the course of provisioning of services until or unless disclosure of such information is in public interest or it is requirement of laws and regulations. While appointing the professional accountants the company expects them to respect the principle of confidentiality to the full extent so that the sensitive information which may affect the companys performance adversely is not revealed outside. However, when there is any requirement under any regulations to disclose certain matters which are of public interest the member must disclose them so that they could take informed decisions. Professionalism in behaviour: The members of the accountancy profession must not bring disrepute to their profession while engaged in provisioning of professional services and must abide the rules and regulations about the professional behaviour as prescribed by the regulatory bodies (Bayou, Reinstein Williams, 2011). The general public invest their funds in the business of the company but they are not involved in the business functions of the company. Due to the non-participation in the internal business activities they do not possess the knowledge of companys actual functioning and performance (Bampton Cowton, 2013). It is of utmost importance for the investors of the company to know about the companys financial performance and standing in which they have invested their funds. Financial reports is the only source of information available with the investors. Therefore, the financial statements must represent the true picture of companys actual position in the market. The auditors are appointed to raise the credibility in the eyes of the investors about the company through the independent opinion on the fairness of the financial statements (Bennie, Cohen Simnett, 2011). The auditors while conducting an audit engagement must ensure that the financial statements that are prepared and presented by the company are not misleading and are not prepared with the objective of deceiving the potential investors. APES 110 provides the code of conduct to the professional accountants whether they are in practice or not. While performing the assurance services it is the basic requirement for all the professional accountants to apply the highest degree of knowledge in their work. They must not be negligible towards their professional duties so as to maintain the confidence and greater level of reliance the external parties put in their professional work. If any failure is committed in adhering to these codes of conduct by the professional accountants, it may invite serious disciplinary proceedings against them. Acting in public requires the professional accountants to respect the legitimate interests of all the stakeholders of the company such as the client, government and other regulators, shareholders and other investors, the providers of finance such as the banks and the financial institutions, employees of the company, business community etc. As all the stakeholders heavily rely on the objectivity and the integrity of accountancy profession to properly support the operation of commerce (Houghton Campbell, 2013). The extreme reliance over the professional accountants makes it necessary for the members of accountancy profession to take into account the consideration about the interest of general public before accepting an appointment as a professional accountant for any company. They must also bear in mind before acceptance of any accountancy or auditing engagement the level of public interest in the entity. APES 110 also sets out the guidance for the assurance providers on the independe nce which is the prime requirement of every review and assurance practices as it enables the maintenance of transparency and truthfulness of the accounting information delivered by the company in the form of financial reports (Chapple et al., 2010). It can be well concluded from the above research on the role of ethics in generating the trust of general public in the accounting profession. Not only to gain the confidence of public in general, the code of ethics are necessarily required to be adhered to comply with the regulatory requirements. If the ethical codes are followed strictly this will not only enhance the confidence of public in accounting profession but also will enhance the quality of professional services by the members. As financial reports of the company is the only effective way of acknowledging the stakeholders of the company about the companys financial performance, it is highly recommended to the professional accountants to prepare and present the financial statements in the best possible manner in order to avoid the falsification of the information in the reports. The assurance providers shall follow the fundamental principles prescribed in APES 110 in providing the professional services. References Accounting Professional and Ethical Standards Board (APESB). (2013). APES 110 Code of Ethics for Professional Accountants. Bampton, R., Cowton, C. J. 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